What does a "business method patent" primarily protect?

A business method patent primarily protects a specific way of conducting business. This means it covers innovative methods of performing tasks or operations in a business setting, which can include practices related to finance, operations, or services. Business method patents are unique in that they often incorporate aspects of both business and technology, allowing them to address new processes that enhance economic practices or efficiencies.

The focus on a specific method highlights the need for such innovations to have a practical application in the commercial sector, distinguishing them from other types of patents. For instance, while a patent on a new technology invention might protect the underlying devices or systems, a business method patent focuses on novel techniques that can enhance business performance or customer interaction.

While the other categories listed in the options—such as new technology inventions, scientific processes, and brand names or logos—may relate to other types of patents (utility patents, scientific method patents, or trademark protections, respectively), they do not directly align with the scope and purpose of a business method patent. This distinction underscores the importance of understanding different patent classifications and their specific protections within the patent system.